I work online. Maybe that's why we met on LinkedIn

Are you worried about losing sales because of the copy on your website, in your emails, or in your written communications?

Your website gets visitors.

Your newsletter has subscribers.

Your company has sales proposals, catalogs, product sheets, presentations...

But you're not selling as much as you could be.

Here's how to turn your text into a sales tool.

And yes, I do it through email. Because if every email sells, the rest of your texts will too.


In English or Spanish, whichever suits your business best.


What you don't care about me (and what you probably do)

I've been writing since I was a kid.

First, letters—the kind with envelopes and stamps.

Then emails.

Writing got me things:

A discount.

An interview.

An answer that no one else got.

Or, simply, to get a date. Mind you, when you're 15, getting a date because you know how to write is one of the best things that can happen to you.

One summer night, in a village in the former East Germany, I ended up jumping out of a hotel window.

It's a long story. But knowing how to write helped me out that time, too.


I'm also an economist and spent almost 25 years working for banks, fund managers, and financial advisors.


Very different from dating girls, I know, but words remained my secret weapon.


Still, you didn't come here to hear about my life, and I understand that.


But I do something that might interest you.

I transform invisible newsletters into emails that generate more sales than your star salesperson.

Unless your star salesperson is capable of increasing sales by 37% with four emails (this is a real case from one of my clients, this time in the food sector).

Yes, I'm one of those people who writes those emails every day that, little by little, draw you in and end up convincing you to buy something.

You can call it copywriting, or email marketing.

Or you can just call it persuasive writing.

It's writing for companies that aren't willing to leave their profits at the mercy of Instagram's algorithm.

It's not a special gift or a supernatural quality, just a job I'm good at and that makes other people money with my emails.

By the way, my name is Quique Serrano.

Nice to meet you.


Why are you here

Because you don't want to lose another client because of texts that don't do their job.

Because you know that having a nice website is useless if it doesn't sell.

Because your texts aren't bad, but you know they could be much better.

Because every day that goes by without taking advantage of your list is a day you're missing out on sales that already cost you time, money, and effort.

Because selling shouldn't be a matter of luck, but of strategy.


What you'll receive

Ideas, tricks, and practical tips so you can:


  • Increase your email open rates with carefully crafted subject lines
  • Generate sales where you used to lose subscribers
  • Detect invisible errors in your texts
  • Put into practice the tactics I use in companies that make money with every email they send.

No empty promises.

Only content you can implement if you want your emails to start selling.

One email a day. Every day at 9:42 a.m., time.


Would you prefer to discuss your case directly?

Simply reply to the first email you receive after subscribing.

I will respond to you personally. No middlemen. No beating around the bush.


I'll provide the email, you provide the coffee.

(It's free. And if you don't like it, you can unsubscribe. It's that easy.)



I'll bring the email, you bring the coffee.

(It's free. And if you don't like it, you can unsubscribe. It's that easy.)

    I respect your privacy. That's why you can unsubscribe at any time.